Our strong track record as brand innovators and incubators of new hospitality concepts makes us especially sensitive to the importance of responsible brand stewardship as a key component of success – in both niche and mainstream hospitality markets. We understand the intense competitive dynamics in the hospitality industry and we are experienced in managing and nurturing brands so that they become key levers of success in terms of market visibility and guest loyalty. In addition to our most recently introduced proprietary brands – AVIA and Hotel Sierra – LodgeWorks created the industry pioneering brands Residence Inn and Summerfield Suites.
Cheryl drives brand strategy and experience and provides strategic oversight for company-wide marketing, web, interactive and public relations efforts.
cheryl.gilliam@lodgeworks.com
Suzanne leads Web and interactive strategy and execution for LodgeWorks, including website development, search strategy and revenue contribution
suzanne.chance@lodgeworks.com
Mike leads operational programming for AVIA Hotels and all food and beverage initiatives across the LodgeWorks’ brand portfolio.
mike.lamarche@lodgeworks.com
Shaina directs Hotel Sierra pre-opening marketing and coordinates marketing initiatives across the LodgeWorks’ brand portfolio.
shaina.hesse@lodgeworks.com
Debbie is responsible for content, coordination and management of web and interactive across the LodgeWorks’ brand portfolio.
debbie.nordyke@lodgeworks.com
Hotel Sierra Hotel Sierra brings a contemporary twist to the traditional suite experience.
AVIAAVIA is a boutique hotel that combines understated elegance with the enthusiasm of a local host.
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